Ready to sell your luxury home but not sure how to go about it? You must take a different approach to selling a standard property, as potential high-end buyers expect a more luxurious presentation that suggests a promising lifestyle to fit their aspirations.
Consider your potential audience for starters – are they local professionals, downsizers from other, more expensive, locations or perhaps national or international investors looking for rental income?
Also take into account what they might expect for their money, such as privacy, security measures, interesting architecture, a designer home office, gyms and swimming pools, extensive and well-kept gardens. They might want to be near certain schools or amenities.
Home staging your property to make it look the very best for this type of market doesn’t have to be daunting. Follow our expert tips for selling luxury homes
Professional photography
High-quality professional property photography makes a huge impact on how quickly your home is snapped up – just think of all those first impressions being created as buyers scroll through your property listing.
Use a home photography service
Buyers want to imagine living in your luxury property – make them desperate to see your home in person with a range of well-lit and well-shot images that show your home’s best features to perfection. Consider using a home staging company’s photographic service to create the best impression. At Lemon and Lime, our home photography specialists ensure your property is expertly set up for the ideal photos that will make people sit up and take notice.
Consider using high-quality videos
We all know the experience of visiting a lovely holiday cottage and filming a video run-through of all the rooms and outside space to send to our family and friends. Selling your own property is no different – a high-quality video will give viewers a useful perspective on the size and quality of the features.
Also consider harnessing technology to create a 3D tour of your property, an increasingly popular way to pique a buyer’s interest. These virtual property tours help prospective buyers to ‘walk’ through your home and gain a comprehensive view, watching remotely via a laptop or mobile device, wherever they are in the world.
Staging to highlight the best features
First impressions are vital when someone views a home for the first time – and that’s particularly important for higher-valued properties. Staging your luxury home to enhance the look and feel of the property could help it sell for more money. For example, most of the homes we stage sell for 15% more than their original offers.
Many higher-end properties, from countryside cottages and period properties to manor houses and stately mansions, tend to have exclusive amenities, fixtures and fittings and characterful points of interest. Make these the focal point by decluttering, cleaning and creating space around them so that their natural appeal shines through.
Choose to work with the right team
Even if your home is empty – which can make it more difficult to sell – working with the right home staging team can make all the difference. You need experts who understand the power of a well-presented property and with the skills to include furniture and fittings that will catch the eye and lead to a sale.
Read more about our luxury home furniture rental services here.
Picking the right price for your luxury home
Do your research when deciding the price of your luxury home and only put it on the market once you’ve liaised with home staging experts to make your property the best it can be.
Higher-value homes can draw the attention of discerning, wealthy buyers who will be considering several factors, such as affluent locations with desirable postcodes, unique architecture, historical significance, high-spec technology and fittings and impressive square footage with features such as en-suite bathrooms.
Check out what similar properties in the area are selling for and consider regional trends in luxury price growth patterns. Also, consider any potential restrictions that might affect the cost. Take professional advice but also be flexible enough to tweak the asking price based on feedback from your aspirational viewers.
Present the best property throughout the process
Present your property to its best advantage by understanding what buyers are looking for. Showcase its best features to persuade them what a wonderful lifestyle they can have living in your home and the local area.
Adopting a ‘premium’ sales approach – offering discreet, private viewings and being flexible to a client’s availability – can also be a win-win situation in the luxury property market.
And don’t forget, luxury home staging could make all the difference to a successful sale. Our luxury home interior design consultancy service will elevate your property with refined elegance and distinctive character.
Our bespoke interior transformations, with sophisticated colour palettes, exquisite furnishings, statement artwork and opulent textiles can all be tailored to the unique attributes of your home – helping you to get ahead in the luxury property world.
