If your property has been on the market for several weeks without attracting the right buyer, then you’re not alone.
Many homeowners who launched their property to market in the early part of the Summer are now reaching the four-to-six-week review stage. Perhaps you’ve had fewer viewings than you expected, no offers, or interest that simply hasn’t translated into serious buyers. With summer holidays, a relocation deadline, or your onward purchase looming, it’s natural to feel frustrated.
When homeowners decide to speak to alternative estate agents, they often hear the same recommendation from all of them: “The price needs to come down.”
Sometimes that’s true. Overpricing in a market where there are more properties on the market than serious buyers around, can limit buyer interest and reduce the chances of achieving a sale. But before agreeing to a significant reduction, it’s worth asking whether price is really the only issue.
In our experience, successful property sales are built on three key pillars:
- Pricing
Your asking price needs to be competitive and aligned with current market conditions.
However, before accepting a recommendation to reduce the price, ask:
- What evidence suggests the property is overpriced?
- Have buyers viewed the property and provided feedback on value?
- How much would the price need to change to attract a different pool of buyers?
- Would a reduction move the property into a new search bracket on Rightmove?
- What comparable properties have sold recently, and at what price?
A good agent should be able to provide clear evidence rather than simply suggesting a reduction because the property hasn’t sold.
- Promotion
Even a beautifully presented property won’t sell if buyers don’t see it.
Ask your prospective agent:
- What is your marketing strategy beyond Rightmove and Zoopla?
- Will you create professional video content?
- Do you produce short-form social media videos and reels?
- Do you use drone photography where appropriate?
- How will you target buyers relocating from outside the local area?
- How many social media posts will you create for my property?
- Do you market the lifestyle and benefits of the home, or simply list the features?
- Can you show examples of premium properties you’ve marketed successfully?
The best agents don’t just upload a listing and wait. They actively promote properties across multiple channels to maximise exposure.
- Presentation
Today’s buyers make decisions long before they book a viewing.
They are scrolling through hundreds of properties online and deciding within seconds whether a home feels right for them. They aren’t simply buying bricks and mortar; they’re buying a lifestyle, a feelingand a future.
Ask your new agent:
- What advice will you give on presenting my home before photography?
- Do you offer professional styling or home staging recommendations?
- Will you arrange a pre-market presentation consultation?
- How will you ensure my property stands out against competing homes?
- Can you show me examples of properties where presentation improvements increased buyer interest?
Professional photography and videography are only effective if the property is presented at its absolute best.
The Most Important Question
Before appointing a new agent, ask:
“What would you do differently from my current agent?”
If the answer is simply “reduce the price,” keep asking questions or move on to another option.
The strongest agents will have a detailed plan covering pricing, promotion and presentation. They will explain exactly how they intend to generate more enquiries, attract better-quality buyers and help you achieve the best possible outcome.
Choosing Your Next Agent
Changing estate agent can be a positive step, but choose a partner who brings fresh thinking, not just a lower asking price.
Before agreeing to reduce the value of your home by £50,000 or even £100,000, make sure every other opportunity has been explored first.
The right combination of pricing, promotion and presentation can often unlock buyer interest without immediately sacrificing value.
Your home deserves a strategy, not just a price cut.
If you want to talk this through with our team of experts please get in touch:
01332 987740
[email protected]
