I’m sure many of you will have had the experience of booking a holiday home for those precious days away from the daily grind only to arrive and to find that the house is cluttered, its décor tired and it generally has the air of the owners having recently moved out leaving behind everything they didn’t like enough to take with them. We rented one house as family and I had to get the kids to double up so we could use one room as a sacrificial space to move all the clutter from the sitting room before I felt able to sit down. I don’t think I’m particularly fussy. I’ve lived with my four children, horses, dogs and a myriad of ‘hangers-on’ through my kitchen for years, but in that case I quite wanted to see the fabulous view of the loch past the very dusty vases of dried flowers, the ornaments with ‘souvenir of…’ and the stuffed trout in a glass case arranged on the dresser in front of the window.
Lucy Perrin wrote recently in the Sunday Times ‘Instagram is a powerful driving force….and staying in a property that sings on social media is becoming more important than the destination itself’. How does this translate in the world of running a staging business? The phenomenon of people wanting to buy homes that showcase lifestyle and being willing to pay more for a home that is turn-key ready is becoming well recognised by forward thinking estate agents. The same trends are showing in holiday homes and Airbnb properties.
The financial goal for many owners of Airbnb properties is full occupancy throughout the main holiday months. Good ‘shoulder’ month occupancy is the icing on the cake. Achieving occupancy levels whilst also being able to command high rents is the ideal. You only have to search through a few cottages for holiday rental though to feel that many owners are looking for the goal without understanding their market. There are, of course, some amazing homes these days. We have been lucky enough to work with a couple recently and we are looking forward to hearing that the owners have full occupancy throughout the summer season.
If you are the owner of a holiday rental property or if you are a holiday rental agency and we can help then please call, we love to chat about maximising value for your property.
Office 01332 987740 Elaine 07967 636718 [email protected]
www.lemonandlimeinteriors.co.uk
